Rebranding, because it's so much fun
I
IBM Business Consulting Services
30,0000 Artists Formerly Known As PwC Consulting + 30,000 Artists Formerly Known as IBM Business Innovation Services
Today marks the end of PwC Consulting. After the Monday debacle, the parent firm sold the consulting arm to IBM Business Services, which flanged it to its Business Innovation Services unit to form IBM Business Consulting Services. According to Rudolf Bauer, Central European head of IBM Global Services, the new unit will be a key player within the organisation as it will take overall responsibility for all services IBM offers. Also, IBM BCS will adopt PwCC's by-branch organisation in favour of IBM BIS's by-product organisation. With 180,000+ employees, IBM Business Services is by many measures the world's largest consulting firm.
In Buzz-Speech: "New Group, IBM Business Consulting Services, to Help Clients Drive Greater Business Returns"
UPDATE I: Meanwhile both HP and EDS ditch PwC Consulting and have terminated their alliances. theregister: "The decisions [...] come as no surprise. [...] Continuing [the cooperations] would inevitably result in their largest rival winning valuable services dollars right from under their noses."
UPDATE II: FTD: Zwar plane IBM noch keine Entlassungswelle, aber Analysten meinen es sei nur Frage der Zeit - der Kaufpreis wurde mit einem Potenzial an Kostensenkungen begründet, das ohne Stellenstreichungen schwer vorstellbar sei.
II
BearingPoint, Inc.
The Artist Formerly Known As KPMG Consulting
"New York, NY, October 2, 2002 - Today KPMG Consulting, Inc. [...] announced that it has changed its name and its brand to BearingPoint, Inc. [...] BearingPoint will begin trading on the New York Stock Exchange (NYSE) under the ticker symbol BE."
In Buzz-Speech: "The new brand underscores BearingPoint’s global commitment to set a clear direction for clients so they achieve desired results with their business systems."
Via Volker Weber.
Entry first published 2009-05-18 00:59, last edited 2009-05-18 00:59
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