Corporate blogging, today: blogging lawyers
"Simple Web Sites Let Lawyers Share Knowledge, Opinions. A small but growing number of lawyers are turning to Web logs as a tool for their law practice. They are being touted as a communications tool to reach the nation’s lawyers, a public relations tool to display a lawyer’s knowledge of the law, and even a knowledge management system for lawyers to share expertise within a firm. [...] Blawgers [law-blogers] say that these kinds of Web pages allow them to communicate with people of a shared interest, creating a place for lawyers to keep up with the latest news and ideas in their field. 'Almost every law firm is trying to build a knowledge management system for itself to take advantage of the expertise within the firm,' Svenson says. 'But with blawgs [law-blogs], it happens organically. If you gave your lawyers their own blawgs, pretty soon everyone within the firm could see who knows the most about different topics.'"
Read full story at the American Bar Association ("your most powerful source for legal information")
Entry first published 2009-05-18 00:59, last edited 2009-05-18 00:59
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