Live Blogging, something that catched the BlogTalk conference quite by surprise and that caused much discussion, is not entirely new, we just see some new forms of it. A form that's not entirely new and that can make great sense is to use blogs to cover events you attend, but other of your company or teams cannot - of course it also works if you report to a general audience.
Valued co-bloggers at Industrial Technology and Witchcraft did this for a while now with Apple Keynotes they monitored via live streams, and they are doing so today, too. Joining them is Volker Weber, who wants to report live from Berlin where he attends a live broadcast from San Francisco. Let's see if he just forwards the facts (by the minute blogging might have its uses in certain cases), or if he sums things up and adds additional insight. Then, live blogging really sets off. With him as a journalist delivering article drafts right from the spot, others working for his magazine back home could polish those drafts and turn them into articles right the same evening.
Now think what you could do if you cover events in your field of expertise and report live to your closed (read: paying) audience: while they before had to wait days or weeks for analysis of certain events or had to send their own people, you could provide them with those hours or days of headstart that counts in many industries.
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